Today, sporting goods are considered one of the biggest global business markets in the world. A recent report shows that total sales of sports goods go up to $150 billion, and they will reach more in the upcoming years. So, if you have a sporting goods store idea, you must consider implementing a planogram first. Planograms are visual merchandising tools, which guide retailers on how to perfectly plan and execute sporting goods in their stores efficiently. Before we get into how visual merchandising displays can help boost your sales, let us look into the classification of the sports market on its range in detail:

• Small markets: Small stores represent goods of one brand, which are small and do not stock specialized sports equipment in their store.
• Large markets: It consists of different brand assortment, with the division of items into different categories. It includes categorizing items based on children, men, and women.
• Specialized stores: It includes specialized clothing and equipment which is used for skiing, rock climbing, and more.


Visual Merchandising Display Ideas for Sporting Goods Store

• Display in a sports goods store by color: Most often, outdoor activities are associated with energetic colors like red, yellow, orange, and blue. The display of items by color is mainly intended for kids and women. With planograms, retailers can use color blocking in their stores to draw the attention of shoppers into the store. Also, combining contrasting colors and shades will increase impulse purchases and improve convenience of search. For example, during the world cup, most sporting goods are stocked with items like hats, jerseys, and flags of different countries to entice shoppers.
• Decide on the type of brands to display: Brands in the premium price range can use this strategy in their stores to display items. But, when your customer is not a fan of brands, they may have issues with navigating the store layout, and this will stop them from seeing the other range of products. Therefore, retailers can merchandise items on store shelves with an effective display by considering the retail data. Analyzing the past sales data with the help of planogram software can help you decide which brands are fast-moving.
• Showcase your window displays: Most people first notice the window display of a store even before deciding whether to visit the store or not. A well-enticing window display can help them distinguish your store from similar ones. So, the first step for efficient sporting goods store merchandising is window dressing its displays to entice customers. For example, retailers can place skiing equipment, snowboard boots, gloves and jackets for winter.
• Navigate shoppers with an enticing store layout design: Retailers can create a path for shoppers to walk past each aisle. Let us take clothes as an example: they can be divided into zones like clothing for men, women, and children. Next, each piece of clothing can be categorized based on the sports type. For example, for yoga women can wear, sports tops and yoga pants, whereas, for soccer, men can wear jerseys, shorts, shin guards, socks and footwear. Other than this, placing gloves, socks, caps, and sling bags on checkout counters can entice shoppers into impulse purchases.

Overview of Nexgen POG

Nexgen POG is a robust and user-friendly cloud-based visual merchandising tool. It is designed for quick and efficient planogramming with minimal effort. Planograms can be designed by easily dragging and dropping the products. The multi-device compatibility feature of POG allows you to obtain, share and edit planograms on any device, including your phone. It helps in designing store-specific planograms for increased product visibility and sales.

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