Visual merchandising is the foundation of successful retailing. It is not just about making your store look appealing; it is about creating an experience that drives sales and enhances customer satisfaction. One of the most effective tools in visual merchandising is the planogram. A well-designed planogram simplifies the process of product placement, ensures consistency across stores, and maximizes the use of available space. However, not all planograms are created equal. Let us dive into the different types of planograms every retailer should know and how they can be used to elevate your merchandising strategy.

1. Floor planograms.

Floor planograms focus on macro space planning by mapping out the overall layout of your store. These planograms:

• Define the placement of major sections such as aisles, shelves, and checkout counters.
• Help guide customer flow and optimize store navigation.
• They are beneficial for large retail spaces and stores with diverse product categories.

By strategically designing your floor planogram, you can direct customer traffic to high-margin areas and ensure a seamless shopping experience.

2. Category planograms.

Category planograms organize products within a specific category. These:

• Focus on grouping similar products for easy comparison.
• Make it easier to highlight popular or seasonal items.
• Enhance cross-selling opportunities by placing complementary items nearby.

For example, a grocery store’s beverage category planogram might group energy drinks, sodas, and juices while showcasing promotions for new products.

3. Product-specific planograms.

These planograms are tailored for specific products or brands. Key features include:

• Ensuring compliance with vendor agreements and brand guidelines.
• Highlighting premium products or exclusive deals.
• Support strategies like vertical or horizontal merchandising.

These planograms are particularly useful for creating a visually appealing and organized shelf display that drives impulse purchases.

4. Shelf planograms.

Shelf planograms focus on micro-level planning. They:

• Define the exact placement of products on a shelf.
• Help optimize shelf space by balancing stock levels and product visibility.
• Support strategies like vertical or horizontal merchandising.

These planograms are particularly useful for creating a visually appealing and organized shelf display that drives impulse purchases.

5. Seasonal planograms.

Seasonal planograms cater to temporary or holiday-specific product arrangements. These:

• Enable quick adjustments to highlight seasonal trends and promotions.
• Help retailers capitalize on peak shopping periods like Christmas, Halloween, or Back-to-School.
• Ensure timely transitions between different seasonal setups.

With seasonal planograms, you can keep your store relevant and engaging all year round.

Overview of Nexgen POG

Nexgen POG is a robust and user-friendly cloud-based visual merchandising tool. It is designed for quick and efficient planogramming with minimal effort. Planogram in retail can be designed by easily dragging and dropping the products. The multi-device compatibility feature of POG allows you to obtain, share and edit planogram on any device, including your phone. It helps in designing store-specific planograms for increased product visibility and sales.

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