In retail, ensuring every product is strategically placed to appeal to customers and drive sales is crucial. This is where planograms come into play. Think about it: how you display fresh produce is vastly differs from how you would arrange electronics or cleaning supplies. Each category has its own inherent characteristics, customer behavior patterns, and logistical requirements. Using effective planogram design can simulate layouts and analyze performance before physical implementation. A planogram dictates not only product location, but also facings, shelf heights, and the overall flow of the customer's journey through the aisle. Let us dive into how you can align your planograms format with these specific needs.

1. Understand your store’s category characteristics:

Before choosing or designing a planogram, it is essential to understand the characteristics of your store’s category. Consider factors such as:

• Product size and shape: Categories like electronics often include bulky items, while cosmetics may have smaller products.
• Shelf life and rotation needs: Grocery items require faster rotation and visibility for perishable goods.
• Target audience behavior: Apparel shoppers may value a visually appealing layout, whereas hardware store customers may prioritize easy access to tools.

2. Choose the right planogram format.

Different planogram formats work better for specific categories. Here are a few formats and their ideal applications:

• Block planogram: This is mostly suitable for grocery and convenience stores. Products can be grouped by category or brand, making it easier for customers to locate items.
• Vertical planogram: This format highlights premium products by placing them at eye level, encouraging upselling, which is best for beauty and cosmetic stores. Displays products vertically to improve visibility and accessibility, especially for varied price points or SKUs.
• Horizontal planogram: Electronics or furniture stores. It allows large items to be displayed in a way that maximizes shelf space and visual impact. For example, electronics or furniture stores can benefit from such formats.
• Cross-merchandising planogram: This format boosts average transaction values by encouraging customers to purchase related items for seasonal or thematic displays. It combines complementary products (e.g., chips and dips) to encourage impulse buying.

3. Incorporate data-driven insights.

Use sales data, foot traffic analysis, and customer behavior studies to refine your planogram format. For example:

• Identify high-performing products and place them at eye level.
• Highlight frequently purchased items in high-traffic areas.
• Use heatmaps to determine the best zones for new or promotional products.

4. Consider visual merchandising principles.

Visual appeal plays a significant role in enticing customers. Ensure your planogram with these tips:

• Balances aesthetics and functionality: Use color coordination, symmetry, and clean lines to make displays attractive.
• Focuses on key zones: Place high-margin or trending products at eye level or end caps.
• Promotes brand identity: For brand-specific stores, align layouts with branding guidelines to enhance recognition.

Overview of Nexgen POG

Nexgen POG is a robust and user-friendly cloud-based visual merchandising tool. It is designed for quick and efficient planogramming with minimal effort. Planogram in retail can be designed by easily dragging and dropping the products. The multi-device compatibility feature of POG allows you to obtain, share and edit planogram on any device, including your phone. It helps in designing store-specific planograms for increased product visibility and sales.

                                                             Get Your Free Trial Now!