Optimizing your shelf space is crucial for driving sales and enhancing the customer experience. Planograms provide the visual blueprint for effective merchandising, but their impact extends far beyond initial creation. Planogram lifecycle management ensures these crucial diagrams remain dynamic, relevant, and aligned with evolving market trends. By managing the full lifecycle, retailers can ensure significant gains in efficiency, profitability, and customer experience.

What is Planogram Lifecycle Management?

It encompasses the entire process of creating, implementing, analyzing, and revising planogram services. A well-defined planogram lifecycle management ensures your planograms are always up to date, aligned with your business goals, and optimized for maximum performance. Here is a closer look at key features:

• Unified visibility: See planograms from all users within the tenancy at a glance.
• Bulk updates: Use the Actions menu to update planogram properties for multiple items simultaneously.
• Detailed insights: Click on status counts to view detailed listings in a side panel. Reporting: Generate comprehensive reports to analyze trends and optimize workflows.

Overview of Planogram Lifecycle Management

Nexgen POG’s new module enables users to view all planograms created within their tenancy. Imagine being able to instantly see all planograms, categorized by version, group, or name, and understand their status at a glance. That is precisely what this new features delivers. Each view displays the number of planograms in each stage of their lifecycle: created, pending, approved, implementation, active, and archived. This view allows you to quickly identify bottlenecks, track progress, and ensure everything is moving smoothly. For example, most mid-sized grocery chains will face inconsistent shelf layouts across their stores. This will result in customers often struggling to find products, leading to dissatisfaction, and missed sales opportunities. To address this, retailers can rely on a planogram lifecycle management strategy, where grocery chains can track and refine planograms through every stage of their lifecycle.

During seasonal campaigns, for instance, planograms can be adjusted in real-time to feature high-demand items like holiday treats and baking essentials. Also, by analyzing sales data, underperforming products can be quickly identified and replaced with more popular alternatives, ensuring shelves remain optimized and customer needs are met efficiently. Here are some key reasons why planogram lifecycle management is crucial for retail success:

• Increased sales: Effective planograms drive sales growth. By strategically placing products, you can influence purchasing decisions, highlight key items, and optimize product adjacencies. PLM ensures that your planograms are continuously refined and improved to drive sales growth.
• Improved inventory management: It helps you optimize inventory levels by aligning product placement with sales data. By understanding which products are selling well and which are underperforming, you can adjust your planograms to minimize stockouts and reduce excess inventory.
• Enhanced customer experience: Well-organized and easy-to-navigate shelves create a positive shopping experience for your customers. Planogram lifecycle management ensures that your planograms are designed with the customer in mind, making it easy for them to find the products they need.

Conclusion

Planogram lifecycle management is not just a tool; it is a strategic necessity for modern retail. By ensuring planograms evolve alongside customer expectations, market trends, and sales data, retailers can maintain efficient shelf layouts that drive sales, optimize inventory, and enhance the customer shopping experience. Whether adapting to seasonal demands or refining product placements for better performance, lifecycle management provides the structure and insights needed to keep your store competitive.

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