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How Sensory Marketing Gives Brick-and-Mortar Stores an Edge Over E-Commerce

Nexgen Marketing posted on 12/04/2024 12:00 AM

In the age of digital shopping convenience, brick-and-mortar stores face fierce competition from e-commerce giants. Yet, they hold a distinct advantage that online platforms cannot replicate: the ability to engage all five senses. By leveraging planograms, visual merchandising tools that optimize product placement, retailers can strategically enhance sensory engagement.

Tags: planograms, planogram, planogram software, planogramming, planogram in retail, planogramming, shopping experience, sensory marketing | View Count: (83)

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