Nexgen Marketing posted on 08/21/2024 12:00 AM

When you walk into a store, you might think that the way products are arranged on the shelves is random or purely aesthetic. However, there is a science behind it - one that significantly influences consumer behavior and sales.

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Nexgen Marketing posted on 08/14/2024 12:00 AM

Retail analytics empowers store owners to make informed decisions that drive sales and improve customer experiences. Leveraging planogram analytics has become essential for store owners aiming to maximize sales and optimize the shopping experience.

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Nexgen Marketing posted on 07/31/2024 12:00 AM

In retail, understanding and catering to your customer’s' needs is crucial for driving sales and fostering loyalty. Planograms, which are visual diagrams that dictate the placement of products on shelves, allow retailers to strategically position items at optimal heights based on customer needs.

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How to read a planogram?

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Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.

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As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

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