Nexgen Marketing posted on 08/31/2022 12:00 AM

The global pandemic has caused major damage to the retail sector in the way they operate businesses and retain customers. Challenges such as lockdowns, supply chain issues, and shortages of products are just a few of the frustrations that shoppers and retailers have faced over the last two years. As a retailer, you must find ways to encourage shoppers to visit your store over others with the help of planogram software.

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Nexgen Marketing posted on 08/24/2022 12:00 AM

. Hybrid retailing combines brick-and-mortar stores with e-commerce selling. This offers shoppers a wide range of shopping options at their fingertips, which makes the shopping experience even more seamless. But how can retailers make this happen by visually appealing customers? Well, this is simple. With planograms, retailers can monitor the shelves to keep track of the availability of items and improve the customer’s level of satisfaction.

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Nexgen Marketing posted on 08/17/2022 12:00 AM

Today, sporting goods are considered one of the biggest global business markets in the world. A recent report shows that total sales of sports goods go up to $150 billion, and they will reach more in the upcoming years. So, if you have a sporting goods store idea, you must consider implementing a planogram first.

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Nexgen Marketing posted on 08/11/2022 12:00 AM

It is undeniably true that a planogram helps to maximize retail sales. This is because planograms help retailers improve their retail businesses and satisfy the needs of shoppers. But planograms are not limited to helping retailers alone. In fact, these strategies can also impact suppliers who want to showcase their products to retailers and guarantee higher purchase.

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Nexgen Marketing posted on 08/03/2022 12:00 AM

When retail inventory is large – the retailer needs to identify multiple types of product categories, including differentiating them into two distinct groups. It includes hardline and softline products. Planograms help retailers effectively plan and execute both hardline and softline products in their stores.

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How to read a planogram?

Jun 24, 2019   |   67734

Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.

How to increase sales of soft drinks?

Apr 22, 2019   |   36022

As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

How to Drive Retail Sales with Efficient Store Clustering?

Jan 05, 2022   |   24324

Store clustering offers retailers a targeted approach towards sales. This helps to understand what opportunities are to match the product range to generate sales. Planogram helps retailers effectively plan their product range according to the store type.